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Selling Swimsuits in the Arctic: Six Simple Keys to Growing Churches

Selling Swimsuits in the Arctic: Six Simple Keys to Growing Churches

Abingdon Press 2005 Paperback

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Using the story of Bob, a successful swimsuit salesman whose business takes a turn for the worse when he moves to Alaska, Adam Hamilton reminds us that all of life is about sales. Whether we are in a job interview, a candidates' debate, or a classroom, we are selling something: our skills, our convictions, our selves.

The same is true of presenting the gospel to the unchurched. In leading our friends to a saving relationship with Christ, in inviting them to join us at church, we are presenting them with something that we believe they need, that will make all the difference in their lives.

Yet if we don't understand what we are presenting or to whom we are presenting; if we don't believe in the message we are offering; or if we don't believe that people need that message more than anything else, then we will not be faithful witnesses to it. In short, says Hamilton, we won't succeed in presenting the message of Christ to those who need to hear it.

By telling the humorous and quirky story of Bob trying to sell swimsuits in the Arctic, Hamilton elucidates the fundamental concepts of sales that also apply in how we spread the gospel message. Drawing on his experience as the leader of one the country's fastest-growing churches, he offers pastors and other Christian leaders solid, simple guidance on how to share the faith and grow one's congregation.

More Product Information


  • Publisher: Abingdon Press
  • ISBN: 0687343844
  • ISBN-13: 9780687343843
  • UPC: 9780687343843
  • SKU: 0687343844
  • Release Date: April 1, 2005
  • Pages: 80
  • Language: English
  • Binding: Paperback
  • Height: 0.21 inches
  • Width: 5.62 inches
  • Length: 8.52 inches
  • Weight: 0.25 pounds

About the Author


Adam Hamilton

Adam Hamilton

Rev. Adam Hamilton is the founding pastor of the United Methodist Church of the Resurrection in Leawood, Kansas. He grew up in the Kansas City area, attending Shawnee Mission schools before graduating from Blue Valley High School. He earned a B.A. degree in Pastoral Ministry from Oral Roberts University and a Master of Divinity Degree from Perkins School of Theology at Southern Methodist University.

Adam has received the B'nai B'rith award in Social Ethics, the Denman Award in Evangelism, and the Circuit Rider Award for excellence in church leadership. He was named Distinguished Evangelist of the United Methodist Church by the Foundation for Evangelism, and he was named one of the "Ten People to Watch in America's Spiritual Landscape" by Religion and Ethics Newsweekly. He has been awarded two honorary doctorates and numerous other awards. He currently serves as a Trustee at Saint Paul School of Theology and as a member of the Kansas East Board of Professional Ministry. He lectures on leadership, evangelism and preaching across the country.

The United Methodist Church of the Resurrection has grown from four people in 1990 to over 17,000 adult members with an average weekly worship attendance of over 7,500 in 2008. The church was listed as the most influential mainline church in America in a 2005 survey of American pastors. The Church of the Resurrection has a three-fold focus: 1. Reaching non-religious and nominally religious people and helping them become committed followers of Jesus Christ; 2. Equipping and inspiring members to live their faith in mission to the community and world; and 3. Acting as a catalyst for renewing the mainline church.

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